Joico – Defy Damage -Protective Shield


A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution, Defy Damage Protective Shield helps prevent damage and guards against color fade for beautiful, vibrant, healthy looking hair. 

Used prior to styling, hair is fortified inside and out.


Here’s Why You’ll Love It…

  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling*
  • Protects against color fade
  • Leaves hair soft, shiny and looking healthy

*Against combing breakage on clean damaged hair.

Let’s Look Inside…

Protective Lipid: The exact kind found in healthy hair – acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. 

 Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica –ingredients that are fundamental to creating healthy, strong, damage-resistant hair. 

NEW SmartRelease Technology: Our one-of-a-kind liposome delivery system packs a punch by providing a trifecta of healthy-hair ingredients that continuously release Rose Hip Oil, Arginine, and Keratin – repairing, strengthening and protecting hair from the cumulative effects of daily styling.

Bottle SIze

This product is 100ml.


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