Joico Joiful Volumizing Shampoo has a gentle cleanser that washes away excess oils and impurities that can weigh hair down, while Bamboo Extract, Rice Protein and Lotus Flower add airy body and fullness.
- Fuller, thicker, bouncier hair
- 24-hour style retention
- Provides long-lasting humidity protection
- Instantly adds shine
- Rich lather gently yet thoroughly cleanses hair
- Adds instant lightweight body