Joico – Defy Damage – Protective Shampoo


With a rich, luxurious lather, this gentle daily cleanser protects hair both in the salon and at home with damage-preventing ingredients; swiftly sloughing away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. 

The results are shiny, smooth, clean strands – wonderfully resilient and healthy.


Here’s Why You’ll Love It…

  • Free of SLS/SLES Sulfates*
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • Leaves hair soft, shiny, and healthy 

*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Let’s Look Inside…

Protective Lipid: The exact kind found in healthy hair – acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. 

 Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica –ingredients that are fundamental to creating healthy, strong, damage-resistant hair. 

NEW SmartRelease Technology: Our one-of-a-kind liposome delivery system packs a punch by providing a trifecta of healthy-hair ingredients that continuously release Rose Hip Oil, Arginine, and Keratin – repairing, strengthening and protecting hair from the cumulative effects of daily styling.


There are no reviews yet.

Be the first to review “Joico – Defy Damage – Protective Shampoo”

Your email address will not be published. Required fields are marked *